NoonaCo has a new awesome shipping fulfillment client. Bay Area artist/editors Jonn Herschend and Will Rogan started a fake real business/art project/quarterly subscription called THE THING. I had a sneak peek at the first object by Miranda July during the silk-screening process at Ape Do Good a few days ago and I can’t reveal what THE THING #1 is, but - go buy a subscription. You will NOT be disappointed. This is exactly the type of project I love working on.

THE THING is a quarterly periodical in the form of an object. Each year, four artists, writers, musicians or filmmakers are invited by the editors to create an everyday object that somehow incorporates text. This object will be reproduced and hand wrapped in brown paper packaging by the editors and then mailed to the homes of the subscribers with the help of the United States Postal Service (and now NoonaCo)
THE THING’s current year of subscriptions ( issues 1-4 ) will begin in August with a project by the performance artist and filmmaker Miranda July, whose first feature length film, Me and You and Everyone We Know (2005), won a special jury prize at the Sundance Film Festival and four prizes at the Cannes Film Festival, including the Camera d’Or. The subscription year will continue with projects by visual artists Anne Walsh, Kota Ezawa, and Trisha Donnelly.